Shilpi

Web designing is not about decorating a Web site

When we talk about an ‘attractive' Web design, it does not necessarily refer to a gaudy Web site with a lot of multimedia actions on display. Rather, it refers to a user-friendly Web site that is pleasing to the eyes of the user. A ‘decorated' Web sit... Read >

Ecommerce and shopping cart solutions with CMS

With increasing popularity of online shopping, ecommerce Web sites are flourishing now more than ever. Perceiving the great opportunity in this field, several new businesses are now shifting their onsite businesses to online. However, there are several ch... Read >

Web design and usability

The term ‘usability' in Web site design language refers to ‘putting Web users at priority.' The term gained more significance as the concept of search engine optimization (SEO) became more complex. Web site designers are facing great difficulty in des... Read >

Software development outsourcing

Software outsourcing has gained momentum in recent years. Thanks to the explosive growth of software technologies that facilitated smooth business process. This resulted in tough competition among companies to showcase the best technology and produce the ... Read >

Things to remember while designing a corporate Web site

A corporate Web site is the online identity of a company. People depend on Internet to collect information about a company, its products and services. Apart from the customers, many other people find the information on a corporate Web site useful. They in... Read >

Integrating SEO with SEM

Search engine optimization (SEO) and social media optimization (SMO) are two different techniques with a common aim. While SEO methods have been popular almost since the advent of Internet, SMO is relatively new. With more innovations happening in both le... Read >

Creating brand awareness with Internet marketing

With the evolution of Web technologies such as RSS, podcasts, Twitter, and video blogs, internet marketing has assumed new shapes. These techniques provide you numerous ways to spread your brand name to millions of target customers worldwide. The followin... Read >

Points to be considered while doing link building

Link popularity building is the process of earning quality links to your Web site. Also termed as back links, these external links act as leads to your Web site. They help improve traffic to your Web site. The more you earn quality links, the better will ... Read >

Designing a landing page to maximize ROI through PPC

A landing page refers to the page in your Web site that a visitor will arrive at upon clicking a link, usually a pay-per-click (PPC) link such as Google Adwords. Landing pages are where the conversion is supposed to take place. These links are focused on ... Read >

Role of RSS in Online Marketing

Really Simple Syndication (RSS) is a type of Web feed formats that allow Web surfers to read frequently updated works such as blogs, news articles, audios and videos without actually having to visit the source Web sites regularly. RSS plays a significant ... Read >

Link Baiting and SEO

Link baiting is a strategy by which you make your Web site attractive to backlinks. As link popularity has become one of the important criteria for search engine optimization (SEO) and as the competition among online businesses is an all-time high, there ... Read >

Website designing and usability

While designing a Web site, you need to put the end users at priority. After all, it is the user community that gives you the end result. Usability in Web site designing refers to the quality of a Web site being the most user-friendly. A user-friendly Web... Read >

Why India is considered as outsourcing hub?

Outsourcing companies are flourishing in India. With the economic downturn preventing both small companies and big players from investing in in-house service offerings, there is a lot of scope for offshore outsourcing in India. Many firms now opt for outs... Read >

Online reputation management

Online reputation management (ORM) is a key challenge to all online businesses. With the power of user generated media (UGM) increasing day by day, there is an immediacy to identify the malicious contents generated from undesired sources. Many instances, ... Read >

Simplifying life with CMS systems

Content management system (CMS), otherwise known as Web publishing systems, consists of a large database, file system and related software required to store and manage huge loads of data. CMS can be used to create, edit, manage, search and publish various... Read >